E3 2006: PSP Spots kommen nach Europa

An die 300 PSP Spots plant Sony in Europa aufzustellen. An diesen Spots ist es mit Hilfe der WiFi Funktion der PSP möglich sich kostenlos Musik, Videos, Spieldemos, Bilder und noch mehr herunterzuladen. Die PSP Spots werden auch in einer kommenden Werbekampange erwähnt werden.

Englische PR:

Free PSP Content via WLAN - 300 Spots across 9 countries

Los Angeles, 9th May 2006 – Sony Computer Entertainment Europe (SCEE) today announced an innovative new concept in portable entertainment, with the introduction of PlayStation®Spot, providing PSP owners with free content via WLAN.

PlayStation Spot is a small, self contained device that broadcasts a peer to peer WiFi zone, from which PSP users can download a wide variety of game demos, video content, movie trailers, music tracks, image galleries and other innovative content. Designed for use in a wide variety of static or mobile locations, PlayStation Spot offers terrific promotional opportunities for content creators of all types and genres, from record labels to innovative brands, from movie studios to multimedia producers - the creative opportunities are endless!

PlayStation Spot will launch intially in nine countries in Western Europe and Australia, with a total of 300 PlayStation Spot units being deployed. Linked to local marketing plans, PlayStation Spots will be highly mobile and can be deployed to support a wide variety of events and activities. It will also offer highly interactive outdoor advertising opportunities.

“Through the PlayStation Spot network, the PSP owner will gain free access to a rich collection of diverse content in conventional, but also the most unpredictable, locations”, explained Stephane Hareau, SCEE’s Senior Brand Manager for PSP. “With content specifically selected for the event, venue or occasion, this will really add to the unique entertainment experience enjoyed with PSP.

PlayStation Spot Launch Countries

• UK
• France
• Germany
• Italy
• Spain
• Netherlands
• Belgium
• Luxembourg
• Australia